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Iryna and Tanya, the UareUx founders, working at a laptop in the studio

Two people. Eighteen years between them. Zero account managers. A UI/UX design agency built for teams who know what they need.

Tanya is in London. Iryna is in Berlin. Between them: medtech, SaaS, enterprise software, Deutsche Telekom, IQVIA, and a shared conviction that if your product isn’t converting, the problem is somewhere in the gap between how it works and how it’s explained – which is exactly where most teams aren’t looking.

The people you speak to are the people doing the work. It’s a small distinction that turns out to matter quite a lot – just the two of them, your product, and whatever’s currently broken.

If that sounds like the right conversation – it probably is.

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Tanya Donska

Tanya Donska

Co-founder & Creative Director. London.

Iryna Baranova

Iryna Baranova

Co-founder & Design Lead. Berlin.

Who we are

The people behind the work.

Where you see user frustration, we see flawed interface logic.

Iryna grew up drawing. Still does, actually – sketchbooks full of things that will never ship and aren’t supposed to. Eight years of B2B website design and UX consulting across three countries, most of them in medtech. Her benchmark for whether a project was worth doing: is it still alive two years later? Most aren’t. Hers usually are.

Tanya started with an engineering degree because she wanted to understand how things fail. She still does – just applied to product flows instead of load-bearing structures. A decade of UX design and website redesign across logistics, finance, and enterprise software.

The longer version
Recent work
#Real Estate #Technology

Referral Exchange

A mobile-first landing page for a realtor-matching service – the client brought wireframes; the work was making the page convert, starting with the phone number.

Referral Exchange project preview
#Clean Energy #FinTech

YGrene

Brand identity, a prequalification app, and a homeowner portal for a clean-energy financing company – the illustrations made it look simple; the flows made it be.

YGrene project preview

Work we’re allowed to talk about.

Most of these started the same way – a product that worked technically but wasn’t working commercially. Wrong structure, wrong flow, wrong hierarchy. Sometimes all three. The brief is usually "fix the UX." The actual problem is usually bigger than that. These are the ones that got fixed, launched, and kept getting better – which is a lower bar than it sounds and a higher one than most agencies clear.

Some of it, anyway

The companies we help thrive

What we do

UX design, consulting, and B2B websites.

Tanya or Iryna joins your team, finds where things are going wrong.

They start fixing them – directly, in the time it would take most UX agencies to finish onboarding. Turns out that’s a fairly unusual thing to offer and a fairly effective way to work.

UX design services

Research, flows, wireframes, prototypes, UI. The whole problem – not just the part that fits neatly into a scope.

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UX consulting

Audits, strategy, design direction, team feedback. The answer to what’s wrong – and occasionally, what to stop doing entirely.

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B2B website design

Positioning, structure, visual design and graphics. Most products are better than their websites suggest.

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Latest from the blog

The thinking behind the work.

UX design thinking, observations, and the occasional thing nobody else seems to want to say out loud.

The rest of the thinking

UX design brief template your agency actually needs

UX design test: how to run one when nobody believes it

UX design tutorials teach Figma. Not the hard part

Every UX design job board shows the same 200 roles

Is UX design oversaturated – or just the same portfolio?

What a UX design workshop should produce – and why yours probably didn’t

The UX design framework for teams that ship fast and research later

What hiring managers look for in entry-level remote UX design jobs

How to run UX design stages with a remote or async team

What top UX design agencies leave out of their case studies
Frequently Asked Questions

Frequently asked. Actually answered.

The questions that come up before the first call. Most of them before anyone’s decided anything yet.

Three things: UX design for product teams, UX consulting for organisations that want a senior outside read on their design, and B2B website design for technology companies. All project-based, all aimed at a specific problem.

Tanya or Iryna – the person who takes the brief is the person doing the work. No account manager translating it into something slightly different, no junior delivering while a senior checks in on Fridays.

A thirty-minute call, both of them on Zoom. Tanya or Iryna will ask to see the actual product – not the deck. Within a few days you’ll have what’s broken, how they’d fix it, and what that realistically costs.

Company-to-company contract, with scope, timeline and payment agreed before anything starts. Project-based rather than hourly – you’re paying for the outcome, not the meter.

Yes – it’s how they work by default. Five or six hours to the East Coast, depending on which of them you’re talking to – enough overlap to make it work, and the time difference has more often been an advantage than the problem people expect.

Anything from a few weeks to a year or more. An audit or a design review is short. A full website is not, and some engagements simply carry on – Tanya and Iryna tend to stay involved past the point most studios consider the job done. You’ll get a real number after the first call, once they’ve seen the product rather than a description of it.

The product, and someone who can answer questions about it. Not a brief, not a deck, not a research summary – those describe the problem somebody already settled on. Analytics, session recordings and support tickets help if you have them. Most teams don’t, and that’s fine.

Often that’s the point. Tanya or Iryna joins the team, sets the direction, and hands it back – no takeover, no parallel workstream, nobody’s job redefined along the way. It works best where the designers are good and there’s nobody senior enough to settle the arguments.

Both. Design is where projects usually start, but front-end and back-end are in-house – so a website can go from positioning to live without a handover in the middle. Handovers are where most of the design gets lost.

Then they start there, and tell you if they think you’re wrong. Sometimes the brief is exactly right and the work is straightforward. More often what’s broken sits a layer above where it’s showing – worth finding out before another sprint goes into fixing the symptom.

Next step

Talk to a UX design expert. Or two.

The first conversation costs nothing, and it usually changes what people think the problem is.

Start with a call

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